Instagram's Chief is Heading to London to Spark New EU Growth for the App

Instagram chief Adam Mosseri is headed to London, with the long-time Meta product leader relocating to Europe for an extended period in the second half of the year. Mosseri’s move won’t be permanent, but it will see Instagram’s top voice spend a big chunk of time in Meta’s UK office, where he’ll meet with local teams and officials to help boost the platform’s prospects in the EU region. There are several reasons for the shift. For one, Meta now has more than 4,000 staff in London, largely focused on development, which includes a dedicated Instagram product team that’s focused on building and improving its services for creators, which has been a key focus for Mosseri in recent times. Meta’s also concerned about growing calls to update the UKs Online Safety Bill, which could impact how social platforms like Instagram operate in the region – with specific proposals to offer improved verification tools for all adult users, to highlight digitally altered images more clearly, and to force platforms to better regulate potential harms. But the last reason may be the most compelling – TikTok has already built a huge team in London, as the base of its European operations, where it’s…
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