Instagram's founders created Artifact, an AI-driven app dubbed the 'TikTok of news'. We tried it out

Artifact, the new app developed by Instagram’s founders, could rival Twitter for reading news and lifestyle articles. The latest thing making waves on social media is a new text-based news app driven by artificial intelligence (AI) called Artifact.Dubbed by many as the “TikTok of news,” it was developed by Kevin Systrom and Mike Krieger, the duo who founded and then sold the photo-sharing app Instagram to Facebook in 2012.But what is it? In a nutshell, Artifact is a personalised news feed that – just like TikTok – uses machine learning to understand your interests and with the help of an algorithm, suggests stories – but not videos – that might interest you.The beauty of the platform is that it was designed to avoid so-called “filter bubbles” – an ideologically biased state that can happen when an algorithm selectively guesses and filters out what information you would like to see based on past click behaviour.This is all the more interesting given how the consumption of news is changing.The share of people reading news online in the European Union was over 60 per cent in 2022. But despite the fairly decent number of informed citizens, 2022 was also a year when more
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