Instagram's new features make viral Reels easier to create – Evening Standard

While it started as an app to celebrate the joys of retro photography, Instagram now seems to put more stock in its short-form video section, Reels. This is Meta’s answer to the runaway success of TikTok among younger demographics.In an effort to help content creators make Instagram their social network of choice, Meta has announced two new features to make capturing the lightning-in-a-bottle moment of internet virality a bit easier.The first is a streamlined and improved editing process. Rather than having to edit audio, stickers and text overlays in several separate steps, creators can now do it on a single screen.The timeline editing feature, shared by Meta in a post announcing the changes, looks a lot closer to what TikTok currently offers. It should make it easier for creators to put something professional looking out quickly.Changes to editing are about the production process itself, but the second improvement is about helping creators get inspired and latch on to the latest viral trends in the first place.A new Reels page shows trending hashtags and songs, and tells viewers how many videos use a specific audio track. Creators can save any audio they like for later, or apply it to their latest
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