Integrating social media for organisational growth

When developing a digital strategy that integrates Social Media use, organisations should consider several factors that relate to age demographics, location of their audience, and the available social media metrics. The use of the most popular social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and YouTube among other sites depends heavily on the age, employment status, advertising strategies and preference of users. Currently, Facebook is the most used social media site with about a third of the world’s population having about 2.7 billion users actively engaged on a weekly basis. On the other hand, platforms like Instagram, Snapchat, Twitter, YouTube, LinkedIn and WhatsApp follow. These platforms attract people of different ages and work categories. One underlying factor that contributes to how a site is used is how interactive, functional, responsive and personal it is. Through researching their target audience, small-medium organisations with limited resources can maximise on the benefits of user-generated content from their loyal follower-base. Utilising the advantages that a personal post, response and comment can create online visibility. When followers feel heard and connected on any platform, they easily convert into loyal clients and advocates of the brand and the cause they follow. Therefore, it is…
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