Inter Miami CF Joins Snapchat, Courts Next Gen of Messi Fans

Inter Miami CF fans may not be too excited to chat about the team’s rocky start, but their kids have something to cheer about — Lionel Messi and the Herons just joined Snapchat, one of the last social media platforms they had yet to conquer. Inter Miami CF, already the most-followed club in Major League Soccer, is adding to its digital arsenal with the launch of an official Snapchat profile. The rollout, announced Friday, marks another step in the team’s continued effort to grow its brand among younger fans while simultaneously preparing for the global spotlight that will come with this June’s FIFA Club World Cup 2025. With nearly 30 million followers across social platforms — 17.2 million on Instagram, 11.3 million on TikTok, 1.2 million on X, and 432,000 on YouTube — Inter Miami has long been MLS’s undisputed social engagement king. That title has coincided, uncoincidentally, with the arrival of Lionel Messi and his staggering built-in following, which includes 505 million on Instagram alone. Adding a single player with half a billion IG followers tends to increase the team’s following; funny how that works! And with rumors swirling about Messi continuing his play with the pink and black beyond
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