Italy has formally ordered Meta to suspend a new WhatsApp policy that restricts rival AI chatbots. The decision comes as regulators intensify scrutiny of how large technology companies deploy AI on dominant platforms. The order was issued by Italy’s Competition Authority, known as AGCM, as part of an ongoing antitrust investigation into Meta’s conduct. Market Fairness AGCM said it found sufficient grounds to act while the investigation continues. The authority is examining whether Meta abused its dominant position by favoring its own Meta AI chatbot within WhatsApp. According to the agency, the policy could limit production and market access in the AI chatbot sector. It could also slow technical development. As a result, consumers may face fewer options and less innovation. The authority added that allowing the policy to stand could cause serious and lasting harm to competition. It warned that this harm could undermine the ability of new or smaller firms to compete fairly. Policy Change Image Credits: Aytac Unal/Anadolu Agency The investigation followed a change Meta made to its WhatsApp Business API policy in October. Under the updated policy, companies may no longer use WhatsApp’s business tools to distribute general-purpose AI chatbots. The ban applies to tools similar
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