It's been one year since Elon Musk bought Twitter. Now called X, the service has lost … – CBS News

MoneyWatch October 27, 2023 / 3:22 PM / CBS/AP A year after Elon Musk’s Twitter takeover A year after Elon Musk’s Twitter takeover, X bleeding money and users 08:05 It’s been a year since billionaire Elon Musk walked into Twitter’s San Francisco headquarters with a white bathroom sink and a grin, and, as its new owner, fired its CEO and other top executives as the first step in transforming the social media platform.Along the way, Musk gave Twitter a new name, X, along with a new approach. Even as X looks and feels something like Twitter, the more time you spend on it the clearer it becomes that it’s merely an approximation. Musk has dismantled core features of what made Twitter, Twitter — its name and blue bird logo, its verification system, its Trust and Safety advisory group. Not to mention content moderation and hate speech enforcement. He also fired, laid off or lost the majority of its workforce — engineers who keep the site running, moderators who keep it from being overrun with hate, executives in charge of making rules and enforcing them. As a business, X is also far from its prior incarnation, with the service having lost droves of advertisers and users.
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