Jagmeet Singh on Animal Crossing? NDP to harness SnapChat, video games to attract young voters

New Democratic Party Leader Jagmeet Singh, right, takes a selfie with volunteers in Montreal on Aug. 23. ANDREJ IVANOV/AFP/Getty Images The NDP is working to capitalize on Leader Jagmeet Singh’s social-media savvy in the final stretch of the campaign with plans to feature him in the video game Animal Crossing, on streaming service Twitch and by even projecting his image on the side of buildings in Toronto. Party officials are also preparing to push back on the usual late-campaign efforts by the Liberals aimed at persuading NDP supporters to switch their vote to block the Conservatives from winning. These details were shared with media on Wednesday afternoon, when NDP strategists outlined how the party is working to expand its voter base ahead of election day on Sept. 20. They are also releasing an election-themed feature on SnapChat, a messaging app through which the party connects with mostly younger Canadians. Jagmeet Singh vows to eliminate interest on student loans, forgive debt Federal election poll tracker: Follow the latest Nanos-Globe-CTV numbers ahead of the Sept. 20 vote How to vote by mail in Canada’s federal election The party’s social-media strategy is just one part of how the NDP plans to engage voters…
Read More