Japanese Company Behind ATARASHII GAKKO! Launches U.S. Division – Billboard

Home to girl group ATARASHII GAKKO!, the Japanese company is the latest to expand into the U.S. market with a new office in Los Angeles. ATARASHII GAKKO! Yuri Hasegawa Trending on Billboard Japanese entertainment company ASOBISYSTEM is expanding into North America with the launch of ASOBISYSTEM USA, it was announced on Thursday (Aug. 6). The new subsidiary will be headquartered in Los Angeles, making it the first U.S. hub for the company as a whole. According to a press release, ASOBISYSTEM USA is meant to “accelerate the company’s expansion across North America and deepen its investment in one of the world’s fastest-growing markets for Japanese entertainment.” Related “ASOBISYSTEM views the launch of its U.S. headquarters as a long-term investment in the future of Japanese entertainment,” continues the release. “By expanding its local network, strengthening partnerships, and building infrastructure on the ground, the company aims to help shape the next era of cross-cultural collaboration while bringing more of Japan’s most exciting artists and creative voices to audiences around the world.” The new headquarters will be located in Culver City. In addition to serving as a hub for artist and business development, the space will help generate opportunities for Japanese artists and
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