Joe Wicks among YouTube stars paired with emerging talent for new initiative

Joe Wicks, KSI and Yammy are some of the YouTube sensations who have paired up with rising stars on the platform to celebrate British talent. hey will be showcased on The Rise, a new initiative on the video sharing platform, which aims to elevate and showcase diverse creatives. It features 10 of the platform’s most established figures alongside 10 up-and-coming talents, who they have each tipped as someone set to make their mark on the UK creative industry. Fitness coach Wicks, who has been a sensation on YouTube throughout lockdown thanks to his PE With Joe classes, has paired up with Gabriel Sey, better known as The Active Black Dad. Meanwhile musician KSI has paired up with comedian Yung Filly and gaming guru Yammy has teamed up with SJ Strum, a parenting and lifestyle channel, while Koby “Posty” Hagan, the founder of grime music outlet GRM Daily is paired with aspiring Manchester-based rapper Meekz Manny. Robbie Lyle, the creator behind Arsenal football fan network AFTV, has paired with Expressions Oozing, a Tottenham Hotspur fan channel, while fashion guru Dina Tokio is paired with rising star Dr Amina Yonis, a researcher, educational consultant and teacher who holds a PhD in Cell…
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