Julie Adam Is Billboard Canada Women in Music’s 2025 Exec of the Year

Trending on Billboard Julie Adam is having a milestone year — and it’s getting even bigger. The president & CEO of Universal Music Canada is this year’s Billboard Canada Executive of the Year. She will accept the award at Billboard Canada Women in Music on Oct. 1 at Rebel in Toronto. Related Adam was promoted to the head role at the beginning of this year and is now the only woman heading a major label in Canada. Adam’s rise comes after decades of breaking barriers. She started in radio, becoming Canada’s first female Vice President of Radio Programming, and spent more than 20 years at Rogers Sports & Media before moving to Universal in 2023 as EVP & GM. It wasn’t long before she stepped into the top role, taking charge of Canada’s largest record company during a moment of change. UMC is the market share leader amongst labels in Canada (the label has 7 of the top 10 albums year to date), with both domestic success for international artists and rising stardom for homegrown artists. The past year has seen chart breakthroughs for artists like Josh Ross (who was among the most nominated artists at the Junos and CCMAs)
Read More