Kai Cenat pitches more live reaction content to help NBA solve viewership dip

Credit: Hot Ones on YouTube Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect with younger audiences. Coming off two straight seasons where the league was plagued by constant discussion of its fluctuating viewership and potentially dipping relevance for young fans, Cenat believes live-streaming on platforms like Twitch and YouTube can be part of the solution. In an interview on Hot Ones this week, Cenat pitched the idea of more freedom for streamers to react live to NBA games. “I know this might be a bad take, but I do think if streamers were allowed to react to the NBA, I know it’s television and things happen with traditional media,” Cenat said. “But I do feel like it’s OK or times at least are changing, where if streamers or people at home are able to react to these games, it would only be crazier. That’s one thing, I think. If we could get streamers to be able to react to NBA games live, that would be crazy.” Kai Cenat believes letting streamers host live reactions during NBA games could bring in a bigger audience and grow the league’s fanbase
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