Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users

Kick just had the biggest weekend of its existence. It signed xQc–arguably Twitch‘s most prominent streamer in terms of watch time–for a $100 million deal, signed Amouranth for a similar deal reportedly worth $30-40 million, and then scooped up over a million new users between the signings’ June 17 announcements and now. Whether xQc and Amouranth are fully leaving Twitch isn’t clear. We do know xQc’s Kick contract (which, BTW, is worth more than LeBron James‘ recent Lakers deal) is a two-year, non-exclusive deal, meaning if he wants to keep streaming on Twitch as well as Kick, he’s free to.Subscribe for daily Tubefilter Top StoriesSubscribe But will he want to? Maybe not. xQc–IRL name Felix Lengyel–has been openly critical of Twitch’s policies numerous times in the past. And Twitch hasn’t exactly been endearing itself to the creator community as a whole, with its drop from a 70/30 revenue split to a 50/50 split (though it’s walking that back for streamers who can hit stringent requirements) and its recent effort to introduce branded content policies that would’ve strangled streamers’ ability to secure sponsorships. It decided not to implement that branded content policy, but during the day or so where creators thought
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