Kick vs Twitch: How a new rivalry in gaming is redefining streaming – Euronews

Game livestreaming has long been confined to its own world, but a new €92 million deal might just have rocked the world of streaming to its foundations. Twelve years ago, Twitch – a website created for video gamers wishing to livestream their actions – was launched in the United States by two Yale graduates.It was bought by Amazon for $970 million (€892 million) two years later, and today, it’s the leader in live game streaming.This week, the gaming world was rocked when two of Twitch’s top users announced they were leaving the website to join Australian rival Kick.This blow to the Amazon-owned company goes beyond gaming and might be a sign that streaming itself is changing.How it all kicked offKick was only launched in December to compete with Twitch, where moderation is strict and gambling isn’t accepted. Kick, on the other hand, is backed by crypto casino website Stake.The platform is determined to change gaming and knows Twitch well. Kick’s Head of Strategic Partnerships, Andrew Santamaria, worked at Amazon Games for three years.As per a recent LinkedIn post written by the executive, Kick treats its streamers as “stars” and has one of the lowest revenue charges among streaming websites. While
Read More