Kim Kardashian says she started Skims in her bathtub – CNBC

Kim Kardashian has spent her career on camera and red carpets, but the origins of her shapewear company Skims are far less glamorous.For years, the reality star hunted for undergarments to match her skin tone, but most brands only sold products in one or two shades. She’d spend the moments before high-profile events scrambling, trying to dye her own clothing darker with home remedies. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub,” Kardashian, 42, told Time magazine in a recent interview. So, she teamed up with business power couple Jens and Emma Grede to create more shapewear options. They launched Skims in late 2019.The company built a brand around inclusivity: It sells bras, underwear, dresses and more in 10 skin tones and a broad variety of sizes. It also has an adaptive line for consumers with limited mobility. I used to take my shapewear and dye it with tea bags and coffee in the bathtubKim KardashianSkims Founder and Creative DirectorThe brand’s functionality appears to have struck a chord among consumers. Skims raised money at a $3.2 billion valuation in 2022 and was named to the Time 100 Most Influential Companies list in June.While Skims
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