La Aurora Officially Launches In-House US Distribution – Cigar Journal

La Aurora Officially Launches In-House US Distribution and Announces New Key Team Members. La Aurora spans the globe to more than 90 countries and five continents by delivering the distinct taste of the Dominican Republic. This month, La Aurora USA LLC (LUSA), is proud to officially launch their in-house distribution, based in Miami, FL, with an expanded executive and sales team. LUSA will have a full U.S. distribution team with sales staff calling on accounts, supporting the full portfolio of products and growing the La Aurora brand. As the success of the brand develops in the U.S., the team will continue to grow too. Retailers who previously carried La Aurora products under former distributor, Miami Cigar Company, will now be serviced directly by La Aurora USA.  “La Aurora was founded in 1903 with a humble creed to work for the common good, maintaining integrity, authenticity, frankness, perseverance, honesty, and a passion for excellence,” said Guillermo León, President of La Aurora. “Today La Aurora USA sets forth our ‘New Dawn’ in the U.S. premium cigar market and in our consumer’s humidor. With our in- house distribution and expanded team, we will bring that same level of quality that you find in
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