Lando Norris on the pitfalls of fame, the 'creepy' world of F1 Twitter and the struggle to keep … – ESPN

6:57 AM ETNate SaundersF1 Associate Editor Close• Previously worked in rugby union and British Superbikes • History graduate from Reading University • Joined ESPNF1 in February 2014If you were looking for a face to represent Generation Z in Formula One, Lando Norris’ might just be it. As one of F1’s most popular drivers, and possibly it’s most active online, he fits the bill perfectly.What sets Norris apart from many of his peers is his social media presence. He has 4.4 million followers on Instagram, 1.5 million on Twitter and 1.1 million on Twitch. His Instagram and Twitter numbers are middling compared to some F1 drivers but it’s the Twitch following that makes him stand out.In the early months of the pandemic, Norris set streaming records as the world turned to online gaming in lieu of live sports. It’s not difficult to understand why Norris is loved by so many F1 fans. Beyond the gaming and streaming, he’s established himself as someone worth supporting on track and off it.On track, he’s one of the sport’s most exciting young talents, demonstrated this year by the fact he’s largely out-performed Daniel Ricciardo, one of the grid’s best rated drivers. Off track, he’s become an outspoken advocate…
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