Leading social media platforms unite to support UK COVID-19 vaccine drive

words Alexa Wang Leading social media platforms including Snapchat, Reddit, TikTok, and YouTube, are supporting the UK Government’s vaccination programme by encouraging their users to get coronavirus (COVID-19) jabs. The partnerships come as all adults aged 18 and over are invited to receive a vaccine in England as the vaccination programme continues at unprecedented pace and scale. Snapchat extends in-app resources to people looking for more information The government met its target of offering a vaccine to the most vulnerable by 15 April and is on track to offer a first dose to all adults by 19 July, 2 weeks earlier than planned. NHS England has extended the offer of a vaccine to all adults. The government has also developed a toolkit with content designed to be shared via WhatsApp and Facebook community groups, as well as Twitter and YouTube. On Instagram, storytellers can use Instagram story templates to tackle false information about the vaccine. Snapchat users can add NHS stickers, a filter, and later this month, an augmented reality lens that all read: “I’ve had my vaccine” for UK users to share on their accounts. The platform has also expanded its: “Here For You” feature which provides in-app resources to people…
Read More