League of Legends and Twitch Streamers Fuel Latest Netflix Hit – Bloomberg Quint

10:11 AM IST, 08 Nov 20215:03 PM IST, 08 Nov 202110:11 AM IST, 08 Nov 20215:03 PM IST, 08 Nov 2021(Bloomberg) — Tencent Holdings Ltd. pulled off a pair of successes for its League of Legends franchise over the weekend, with a raucous e-sports tournament that drew more viewers than ever before and the strong debut for a new video series on Netflix.“Arcane,” an anime series based on the League fantasy universe, premiered to an overwhelmingly positive response, garnering 130 million views in China within a few hours and becoming the most searched item on Tencent’s streaming site. Globally, the show — co-created by the Tencent-owned game maker Riot Games Inc. — is streamed on Netflix Inc.’s service as well as Amazon.com Inc.’s Twitch.A hit video-game show and the success of the e-sports tournament are a boost for Tencent, which is among companies trying to cope with Beijing’s crackdown on the industry. In August, Chinese authorities said children could play video games just three hours a week in most cases, hurting the stocks of Tencent and other companies.Riot’s promotional push around “Arcane” included a live premiere event in Los Angeles and advertisements posted at bus stops around the city. Epic…
Read More