Lega Serie A launches global Snapchat account – ZAWYA

SOCIAL MEDIA@SerieA will feature content in both English and Arabic, making Serie A the first global football league to provide content in Arabic, espeically for MENA audiences May 4, 2023Dubai, United Arab Emirates: The official “Serie A” global Snapchat account has been launched, adding a new channel to the digital and social media offerings of Lega Serie A.    The new account will initially be presented in English and Arabic, with a view to reaching an even wider global and Middle East and North Africa (MENA) audience, and will involve influencer partnerships targeted at the most popular geographies for the social media platform.    Lega Serie A will also be collaborating with Snapchat to produce unique content and creation tools, including augmented reality, filters, and avatars that users can add to their daily communications. This will help create new ways to engage with fans, especially younger generations, who will have access to a variety of exclusive features.    “This move will increase the number of Serie A fans, as the league has now expanded to 20 official accounts in eight languages, producing custom-made content for each region, created by the league’s media company”, said Luigi De Siervo, CEO of Lega Serie
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