Legal marketing: Everything your law firm needs to know

Getting your brand out there is a tough job – here are some tips on what you can do Legal marketing is an important tool in building a law firm’s brand It would be a perfect world if you, as a practising lawyer, could hang out a shingle, like in the “olden days,” as your go-to legal marketing plan for how to start a law firm. The hope is that, like magic, clients would appear wanting your services. Even a couple of decades back, having a listing or ad in the Yellow Pages directories (remember them) would be a simple, generally effective strategy. Prospective clients would turn to the lawyer listings and start calling. Today, despite the connectivity and search capability of the Internet – in fact, maybe even because of those features – it’s getting harder to stand out in the legal industry and have people find you. It would be nice if a LinkedIn or Facebook profile alone would do the trick, and those will certainly help, but it’s not enough. And with roughly 130,000 lawyers across Canada, you likely face a lot of competition. “You can be a brilliant lawyer, but if no one knows who you are, what…
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