Lessons from women YouTube creators: Content is king, don't take criticism to heart

Content is king and keeping one’s audience in mind is crucial for success. And yes, surviving criticism and negativity on YouTube means developing a thick skin. These are the lessons women YouTube creators behind channels such as ArtKala, Interior Maata and Kaizen English have for anyone aspiring to become a content creator. Ananya Bhattacharya (34) owns a YouTube channel focussed on interior decoration videos, amassing over 786,000 subscribers. (Image credit: Interior Maata) “It is important to have a genuine and positive approach towards your subscribers. Your content can help them connect with you and later they will help build your business,” Vadodara-based Ananya Bhattacharya (31) told indianexpress.com. She started her channel in 2017 at a time when she was facing depression and low-self esteem. But the leap of faith she took with YouTube proved to be pivotal. Her channel Interior Maata — focused on interior decoration videos–now has over 786k subscribers. The channel has also helped her grow her main business which is interior decoration. “My YouTube channel not only helped me grow my business but also, as a designer, allowed me to explore my creativity,” she said. ArtKala is run by Puja (18) and her siblings Sneha Kumari (20)…
Read More