LinkedIn for Lawyers | How to build the perfect profile in 6 simple steps | By Aries – JDSupra

LinkedIn is one of the most significant business development and professional networking tools for lawyers. But many lawyers admit they aren’t using it the way they should. Most lawyers we work with report that their LinkedIn lawyer profile is often a copy-and-paste job from their attorney resume from the firm’s website. If this is you, it’s okay. (This is a standard error on lawyer LinkedIn profiles.) It’s essential to understand this is a mistake, and it’s worth your time to do the legwork to build a compelling, brand-building profile on LinkedIn. As we know, LinkedIn is a marketing tool as much as it is a social media platform, and when lawyers take the time to showcase their expertise or demonstrate their legal acumen and experience compellingly, they get noticed in the right ways. And when it comes down to thinking about marketing efforts that achieve results, LinkedIn is by far one of the most effective. Suppose you’re doing a presentation, speaking at a conference, or working on a client alert. In those cases, you’re investing time, resources, and energy in your marketing to a limited audience. Imagine how much more effective your marketing could be if your entire network had
Read More