If you’re a student considering building your personal brand on LinkedIn, take a page from Ani Avetisyan . She’s the co-founder and marketing director at AVE Digital, a B2B marketing agency, and the #1 LinkedIn creator in Armenia. With almost 20,000 followers, she knows what it takes to grow on the platform. Ani started building her LinkedIn presence in her final year of university. At the time, she had around 500 connections, mostly people she already knew. She didn’t have a big plan. She simply began posting consistently around March. By May, when she co-founded AVE Digital, her following had grown to around 3,000. “Honestly, I don’t think I would have co-founded this company if I hadn’t started building on LinkedIn,” she says. That early momentum made a difference. Even with a small audience, she had already built credibility, shown her ideas, and connected with people who were paying attention. From there, her growth picked up speed. In just one year, her following jumped to over 15,000 — all of it was organic. “Now is the perfect time,” she says. “LinkedIn is not saturated like other platforms. You can grow fast and stand out. The more visible you are, the
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