LinkedIn: Making the Connection for 20 Years – Abasto

Social media continues to be the topic du jour among food brands seeking strategic and measurable ways to grow their brand impact and engage buyers and consumers alike. Some have succeeded with new platforms like TikTok, while others still play the recipe game on Facebook and YouTube. However, the sleeping giant of the social media landscape is LinkedIn, and it’s having its moment.According to their Wikipedia page, LinkedIn is a business and employment-focused social media platform launched on May 5, 2003, celebrating its 20th anniversary this year.LinkedIn has 875 million users, which pales in comparison to Meta users, but those on LinkedIn have a more specific reason for being there.What started as a public resume, the channel allows networking with friends and colleagues.But it also fosters ambition with the opportunity to follow and connect to strangers, the kind who might be your future employer, may be influential in your chosen field, or generally inspire you professionally.The Power of Connections Created by LinkedinLinkedIn is a channel for making connections (not friends), and there’s weight in that delineation.A community-policed platform, the content published by users and company profiles on LinkedIn maintains a business focus.Sometimes loosely associated with a business value or case
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