LinkedIn Provides Tips on How to Increase Your Company Page Following

It doesn’t get as much attention as other platforms, but LinkedIn has been steadily growing over the past few years, both in terms of total users and active engagement. Over the last five quarters, LinkedIn has reported record levels of engagement, each quarter, while the platform is now up to 740 million members. Which still feels like a bit of a cop out – ‘members’ is not the same as ‘active users’ – but even so, the stats show that LinkedIn usage is rising, along with its potential audience reach, and as more regions look to get back to normal in the wake of the pandemic, business activity will also increase, which will inevitably see even more users coming to LinkedIn more often. Which is why it may well be worth re-examining your LinkedIn marketing approach. To help with this, LinkedIn has been sharing a range of case studies that highlight how to use its promotional tools and options, while today, it’s also provided some new tips on how to maximize your company presence, and grow your company page followers. Here are LinkedIn’s key tips: 1. Get the Basics Right First off, LinkedIn advises brands to ensure that they fill in…
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