LinkedIn Shares New Insights into Evolving Market Shifts as a Result of COVID-19

LinkedIn has published its latest ‘State of Sales’ report, which looks at how buyers and sellers are adjusting their strategies as a result of COVID-19, and how that relates to your marketing approach. The report is based on responses from over 400 buyers and 400 salespeople and sales managers in each region, which has enabled LinkedIn to put together dedicated ‘State of Sales’ updates for North America, Asia Pacific, Brazil, France, Germany, Mexico, the Netherlands and the UK. You can download the full report for the US and Canada here (with e-mail sign-up), with other regions coming soon – but here’s a look at some of the key findings for the North American market. First off, LinkedIn highlights seven key trends that are influencing the future of sales, which reflect the significant market shift as a result of the pandemic. As you can see here, the main focus is on remote work, and adjusting processes to adapt to this new normal. While the COVID-19 vaccine roll-out is now well underway in many regions, the view is that given the knowledge that many people are able to work effectively from home, that they will increasingly want to do so, which changes the game in…
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