LinkedIn Top Voice Sumit Agarwal tells people to be unprofessional on LinkedIn. Here's why.

As COVID led to a spike in users’ consumption of online content, you had the prolific rise of dwell time on platforms like TikTok, Instagram, Facebook, and Twitter. These platforms and their business models are still the same: advertising chasing user eyeballs. And in this race for hyper-competitive advertising dollars — LinkedIn’s a dark horse. Powerful for those who know how to use it. And “boring,” “dull,” and “too professional” for those who don’t.The trick, according to LinkedIn top Voice Sumit Agarwal, who has helped various businesses from different niches globally to build a presence on LinkedIn — is by being unprofessional on LinkedIn. Now that might sound a little offensive to some. But it really is not. It helps in humanizing any problem, making it easier to solve problems. This creates a unique way to find solutions to problems and generate leads, build up a recruitment pipeline, and rapidly scale a brand on the platform.He believes it starts with understanding what LinkedIn even is.Microsoft & LinkedIn: a 26 Billion Marriage of Convenience.Sumit believes that when Microsoft announced its acquisition of LinkedIn, it raised a lot of eyeballs. To start with, LinkedIn, at the time, was barely making any revenue.…
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