LinkedIn Unveils New Features For Marketers – WeRSM

LinkedIn Marketing Solutions has announced new features and product enhancements to help marketers grow engagement and measure impact.Last week, LinkedIn Marketing Solutions announced new features designed to help marketers navigate a new working world while building greater connections with their communities.The series of features is aimed at growing and deepening audience engagements, as well as a number of new product enhancements designed to help marketers obtain and measure their brand-building goals.Related | LinkedIn Is Rolling Out Dark Mode On MobileThe first, called “Articles for Pages,” is a new tool that allows creators to publish articles on their LinkedIn pages and engage members with professional content on the platform itself. In other words, users will be able to consume the articles without being redirected elsewhere. This tool will help organizations better keep track of their organic reach in the LinkedIn feed.The second is “LinkedIn Live Events.” This new feature will join strengths with the reach and engagement of LinkedIn’s native live-streaming tool, and with the planning and targeting options on LinkedIn Events. The result is a new all-in-one simplified experience that enables creators to live-stream an event, to advertise an upcoming stream in advance, and send automatic notifications to those who register for…
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