London transformed into augmented reality queer art exhibition – PinkNews

A new virtual exhibition is bringing queer art to London’s Soho. (Snap) A new augmented reality (AR) experience is transforming central London into a dazzling queer art exhibition to celebrate 50 years of Pride in the UK. Launching Saturday (2 July), the day of the Pride in London parade, Pride Augmented: A Celebration of Queer Art brings together six of the most exciting underrepresented LGBTQ+ artists in London. Created by Snap in partnership with London-based arts organisation V.O Curations, the experience begins at 68 Old Compton Street, in the queer heart of Soho. By firing up the Snap camera and scanning the Snap-code on the building’s yellow front, users will see each artwork digitally displayed onto landmarks as they walk down Old Compton Street, known for its historical roots to the LGBTQ+ community. 68 Old Compton Street. (Snap) The exhibition is powered by Snap’s AR technology. Once the Snap code has been scanned, a virtual tour guide called “The Orb” will guide people through the exhibition, giving details on the artist and their work. As well as the artworks, the AR tech will transform the sky into the rainbow colours of the Pride flag. Artists  Danielle Brathwaite-Shirley, Flo Brooks, Emanuel de…
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