Making a strong case at work isn’t only about having a logical argument. Research analyzing 49 studies on workplace influence found that people are also motivated by their values and what they stand to gain. Business Insider senior reporter Ana Altchek looks at what the research says about getting people on board with your ideas. Written by Beatrice Nolan. Like Comment Transcript If you want to get better at work, here’s one way to become more persuasive. The next time you need to convince your colleagues to support one of your ideas, don’t just give them all the reasons that it makes sense. Think about what’s in it for them. Amanda Nieman Peter is a behavioral science professor who studies influence, says that our default is often to use logic. We explain all the rational reasons why someone might agree with us. But research suggests that that’s not the only effective way to persuade someone. A 2017 report published in the Leadership Quarterly analyzed. 49 studies on how people influence others at work It found that rational arguments can work, but other approaches, like appealing to someone’s emotions or showing them what they have to gain, we’re also linked to positive
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