Making India Snap Ready – IMPACT Magazine

Ankit Goyle, Head of Marketing – India, Snap Inc, speaks to IMPACT about their latest India campaign and explains how Gen Z is powering Snapchat’s next phase of growth Q] Why launch the Snapchat campaign now? What behaviour or market opportunity did you see? In India, we’ve officially been present for about 24 months. It really started when Pulkit joined as MD, and I joined around 11 months ago. All of us were in a building phase. If you look at it, this is the best time for us to put ourselves out there and highlight Snapchat’s strengths as a platform. We now have 250 million+ users in India and a thriving creator ecosystem. Content posted on Spotlight by creators and publishers has grown 4X year-over-year, doubling total time spent watching content on Snapchat in India over the last two years. The number of official Snap Stars has also grown 1.5X in the same period. Our advertiser confidence is at an all-time high. So, we feel it’s the right moment to launch a brand campaign as we build into 2026. Q] How is Gen Z in India using Snapchat differently from the rest of the world? Interestingly, the behaviour isn’t
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