During the recent race weekend, TikTok hosted its inaugural TikTok ClubHouse in Malaysia to provide local creators with an opportunity to celebrate their passion for sports closer to the action. It was the first time the global discovery platform brought the TikTok ClubHouse experience to Malaysia, featuring an immersive series of events that connected creators with real-world community engagements. Nikhil Rolla, Malaysia General Manager of Global Business Solutions at TikTok, said: “The recent TikTok ClubHouse experience empowered our creators to connect with a community that shared their passion for sports. We hope that through this opportunity, creators can spark meaningful conversations beyond the screen and inspire more active lifestyles among the local community.” A survey conducted by Kearney of nearly a thousand Malaysians using TikTok weekly found that sport is among the top 10 most-engaged content categories on the platform locally. The study also revealed that 79% of respondents used TikTok to discover hobbies. At the recent TikTok ClubHouse, creators also had the chance to engage directly with prominent Malaysian motorsport athlete Alex Yoong for expert insights and a deeper appreciation of the sport. “Motorsport is about much more than what happens on race day. Tremendous preparation, discipline, and teamwork
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