Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking …

MEXICO CITY–(BUSINESS WIRE)–Mediabrands Content Studio (MBCS) and Rufus, Mediabrands exclusive agency for Amazon, are proud to announce the launch of a groundbreaking new branded content Snapchat lens, mARadona: the Homage of the Century, (Lens)–in honor of Amazon Prime Video’s new series, Maradona: Blessed Dream. The cutting-edge Lens, which was created as a tribute to Diego Maradona’s “Goal of the Century” marks the first time Snapchat has ever used body tracking next-generation augmented reality technology, a musical soundtrack, and a recorded voiceover in Latin America. The history-making Lens allows Snapchatters to physically simulate and experience the sights and sounds of “El Diez” as he scored his legendary goal at Azteca Stadium in 1986. As Snapchatters attempt to recreate the athlete’s signature gestures, Snapchat’s augmented reality body tracking technology reads participants’ body movements using “anchors” that identify and confirm that players have adopted the correct leg, torso, arm, and head positioning. As people attempt to beat the clock and advance, the Lens plays Argentine singer, Rodrigo’s, original recording of “La mano de Dios” (The Hand of God), a song written in honor of Maradona. When a fan mirrors all of Maradona’s original “giro, pique, finta, toque, and Barrilete cósmico” steps, they earn…
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