There may be no internet weather personality with a wider reach than Ryan Hall, a 27-year-old based out of eastern Kentucky. Unlike other famous weather names, Hall doesn’t gain viewers from traditional network news or the Weather Channel — he does so across social media.Weather personalities like Hall — who is not a degreed meteorologist — have emerged on social platforms such as YouTube and TikTok, sharing updates and forecast information for people who may be more willing to scroll through their phones than check an official National Weather Service forecast. Their growth is also worrying some meteorologists concerned by the tactics this new generation of weather presenters uses to attract audiences.Hall’s social media has seen explosive growth since he began uploading videos to YouTube in January 2021. In December, Hall streamed live on YouTube to cover a tornado outbreak that spawned two EF-4 twisters that devastated parts of Kentucky. Afterward, Hall’s subscriber numbers climbed by nearly 250,000 in just two months, according to the social media monitoring platform Social Blade. In April, Hall announced plans to also expand his ground presence, adding a fleet of storm-chasing vehicles with colorful, branded decals. At least one of them was spotted during
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