Meta adds the ability to share video from third-party apps directly to Facebook Reels | TechCrunch

Facebook is adding the ability to post Reels from third-party apps, its parent company Meta announced on Tuesday. The company is introducing a “Sharing to Reels” integration, which will allow developers to make it easy for people to share video from their apps directly to Facebook. “Once integrated, third-party apps will have a Reels button so people can share short videos, then customize with Reels editing tools like audio, text, effects, captions and stickers,” said John McCarthy, Meta’s director of product management, in a blog post. “Instead of downloading their video content and uploading it later, they can now create and share video seamlessly with one tap of a button.” Meta highlighted that as part of the launch, several of its partners, including Smule, Vita and VivaVideo have already integrated the “Sharing to Reels” button in their apps. Developers who are interested in integrating the button in their apps can learn more about doing so on Meta’s developer website. The company says the new feature will help people reach new audiences on Facebook and builds on its “Sharing to Stories” feature, which allows developers to enable their users to share content to Facebook Stories directly from third-party apps. Image Credits:…
Read More