Meta, the parent company of Facebook and Instagram, announced a new paid subscription for its platforms on Sunday, which, among other features, would allow users to pay for a verified account.Meta CEO Mark Zuckerberg announced the service, dubbed “Meta Verified,” in a Sunday morning Facebook post and said the move is about “increasing authenticity and security across our services.”Zuckerberg added that the service would cost users who subscribe via an internet browser $11.99, or $14.99 if purchased through a Meta iOS app.The news comes as social media companies seek to cut costs and increase revenue, with several others, such as Telegram, Snapchat and Twitter, launching their own services with varying features.Meta released its third consecutive quarter of revenue declines this month and laid off 11,000 employees — 13% of its workforce — in November to become “a leaner and more efficient company,” Zuckerberg said.In addition to a blue verification badge on profiles, Meta said the service would also offer “extra impersonation protection” for subscribers, direct access to a live support agent for account issues and increased reach and visibility on the platform.Subscribers must also submit a government ID that matches their profile name and photo, be at least 18 years
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