Meta is expanding tests to pay Facebook Reels creators – Fortune

After abruptly ending its old system in March, Meta announced Tuesday that it’s expanding a test to pay short-form video creators. The company said it’s inviting thousands of creators of Facebook Reels, its short-form video product, to be compensated based on the performance of their videos directly, not the ads surrounding them. The company did not share any details on how engagement would translate into income.  “This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people,” a Meta spokesperson said via email. “With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.” The company first announced that they would be conducting tests to pay Facebook Reels creators in February of 2022. At that time, the payouts were based on advertising revenue share (like YouTube’s), along with direct contributions from fans to creators. Today’s announcement marks a departure from that test model, as the company is now experimenting with payouts that are based on performance of Reels that are surrounded
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