Meta Lists 4 Ranking Signals For Video On Facebook – Search Engine Journal

Meta shares four top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The signals that have the most significant influence on video distribution include: Originality Audience retention Audience loyalty Engagement We’ll go over each signal in more detail in the following sections. In a blog post, Meta summarizes its video distribution strategy: “Facebook’s video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn casual viewers into passionate fans.” In other words — if you produce original videos that viewers keep coming back to watch, your content will likely get surfaced more often. That’s the simple explanation, however. For more information, continue reading the following sections. 1. Originality Facebook prioritizes videos created by the person or team who is publishing them. Facebook will also prioritize videos that aren’t 100% original if the creator adds something meaningful to the source material. An example of semi-original content could be a creator adding unique commentary to a video made by someone else. Meta stresses that people should avoid publishing content they didn’t play a significant role in creating. 2. Audience Retention Keeping viewers…
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