Meta seems to want Facebook to be TikTok – Creative Bloq

Home News Digital Art (Image credit: Dawid Sokołowski/Solen Feyissa via Unsplash) Big changes could be coming to the way your Facebook feed works. A leaked memo has revealed that Meta employees have been given a directive to make the Facebook news feed more like TikTok’s, in an effort to tempt back younger users.While Meta as a company is pivoting largely towards Mark Zuckerberg’s dream of the metaverse (check our our article explaining what is the metaverse if you’re still confused by the whole thing), Facebook continues to be an important part of funding that dream.A memo, sent in late April by Meta’s executive in charge of Facebook, Tom Alison, was obtained by The Verge (opens in new tab), and elucidates what the top strategic brains at the social network are thinking.”The risk for us is that we dismiss this as being not valuable to people as a form of social communication and connection and we fail to evolve,” Alison reportedly said in the memo.Expect the feed to change significantly in coming months (Image credit: Joshua Hoehne via Unsplash)The plan: rejig the news feed by de-emphasising posts from accounts that a user follows, and start recommending posts regardless of where they…
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