Meta, Snapchat, Twitter layoffs spell trouble for agency relationships – Digiday

Kat Duncan, executive director at Honeycomb Media, doesn’t have much luck with Meta reps. She’s found it near impossible to get hold of anyone there when there have been issues with advertising on Facebook and Instagram. It’s a common recurrence given the Facebook Ads Manager tool is notoriously buggy and regularly on the skids. “Calling customer service is basically impossible all the way up the ladder, even with ad accounts that are assigned a Business Account Representative,” Duncan said.  And this was the state of affairs even before the layoffs began.  Now those cuts are well and truly underway, marketers are concerned that those lines of communication will get worse before they get better. It’s hard for them to see how they clear up in the wake of 10,000 job cuts. Harder still since those cuts will be the second wave of mass redundancies from the tech behemoth, which laid off 11,000 employees last November.  “It has been even more impossible to receive any type of ad help from Meta, yes,” said Duncan. “I do not believe there has been any type of delegated or reasonable training in the handoffs. It is becoming a major nuisance to reach out to
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