Meta — the parent company of facebook and instagram — is reportedly developing a new stand‑alone app called Instants that may compete directly with Snapchat by focusing on the core feature that made Snapchat popular: ephemeral photos and videos that disappear after viewing. This development highlights Meta’s ongoing efforts to capture the same user behavior that helped Snapchat grow its audience. 🧠 What Is Instants? Instants is an internal prototype app currently being tested within Meta, but it has not yet been released to the public or made available for general testing. The app is designed to let users send and receive disappearing visual content — photos and short videos — to friends, with messages vanishing after they are viewed or after a set time period. According to reports, Meta’s internal prototype Instants was spotted within Instagram’s interface and listed under an internal section called “Also from Meta,” where it was described as a way to share temporary photos with friends. 📸 How Instants Works Here’s what the app aims to do: Share disappearing photos and videos: Like Snapchat’s original messaging feature, images and clips disappear after being opened. Mutual followers only: Users may only send Instants to people they
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