Meta will let users buy blue ticks starting at $11.99 a month – Quartz

Another way to make money.Photo: Justin Sullivan (Getty Images)Meta is rolling out paid-for blue ticks.Facebook and Instagram’s parent company will let users submit a government-issued ID to get a verification badge for $11.99 a month on the web and $14.99 on iOS and Android as part of the new Meta Verified service. “This new feature is about increasing authenticity and security across our services,” CEO Mark Zuckerberg said in an update Sunday (Feb. 19).It will offer “proactive account protection, access to account support, and increased visibility and reach,” the company said in a blog post. Users will get prioritization in comments, recommendations in the explore page and reels, exclusive stickers, direct access to customer service reps, and more perks. The service—reminiscent of the controversial Twitter Blue subscription ($8 on the web and $11 on Apple iPhones) that was rolled out, and rolled back, and rolled out once again last year—is being tested in Australia and New Zealand starting this week, with more countries to follow soon, the Meta chief announced. As of now, only individuals—not businesses—can apply.Meta Verified versus Twitter BlueAvoiding impersonationTwitter: The microblogging platform faced a rampant impersonation problem during its first subscription launch in November. And even since
Read More