Meta’s putting ads in WhatsApp! Should I buy the stock for my ISA? – Yahoo Finance

Ben McPoland Thu, 19 Jun 2025, 0:10 am 3 min read In this article: For whatever reason, I’ve never owned shares of Meta Platforms (NASDAQ: META) in my Stocks and Shares ISA. They’re up 750% in a decade, so this has been a massive missed opportunity. Meta used to be known as Facebook, of course, and also owns Instagram. These two platforms are the advertisement cash cows, but it hasn’t done anything revolutionary with WhatsApp since it bought the messaging app 11 years ago. That might be about to change, though. On 16 June, Meta announced that ads will finally be coming to the world’s most popular messaging app, which now has roughly 3bn monthly users. The potential monetisation opportunity could be enormous. Given this, should I rush out to buy Meta stock right now? Here’s my take. To be fair, I was already bullish on the stock before this announcement. The amount of customer data the firm has is mind-boggling, and this gives it a massive advantage in the age of AI. It can use the technology to both improve targeted ads and boost user engagement. Just last week, in fact, a friend told me how scarily good Instagram’s
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