Microsoft Audience ads gain option to show only to chosen LinkedIn job roles – PPC Land

Microsoft Advertising has added a setting that lets advertisers running Audience campaigns show their ads only to people whose LinkedIn profiles match a chosen company, industry or job function. Until now, LinkedIn data inside Microsoft’s platform could only raise or lower a bid; it could not stop an ad from reaching everyone else. The change was reported by PPC News Feed on October 27, 2026, and it now appears in Microsoft’s help documentation on LinkedIn profile targeting under a section titled “Bid only vs. Target and bid.” Search, Dynamic Search Ads and Microsoft Shopping campaigns are left out. For those, LinkedIn targeting remains a bid adjustment and nothing more. In Short Microsoft lets advertisers use what people list on their LinkedIn profiles, such as their employer, their industry or their job, to decide who sees ads on Microsoft’s websites, apps and partner sites. Until now that information could only make Microsoft bid more or less for those people, and the ads still showed to everyone else as well. In one type of campaign, Audience campaigns, advertisers can now tell Microsoft to show the ads only to the people they picked, while ads next to search results keep working the old
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