Minecraft Holograms Invade Malls: Interactive Characters Come to Life! – Glass Almanac

To market the upcoming Minecraft film, Warner Bros. has deployed holographic displays and Snapchat filters across shopping centers throughout the country. FACTS In a creative collaboration with Hologram Media Network, Warner Bros. has initiated a unique promotional strategy for “A Minecraft Movie.” This campaign includes interactive holograms of Minecraft characters at 34 malls across the US. These holographic figures are interactive, allowing shoppers to manipulate them through their movements, essentially turning them into live puppeteers of their digital counterparts. The holographic displays were set up one week prior to the film’s release and will be available for the entire month. They are featured in properties owned by Macerich and Simon Group, totaling 34 locations. The holographic technology is provided by HMN, while Pretty Big Monster studio has crafted the creative aspects of the content. In addition to these installations, Snapchat has introduced specialized AR filters for the campaign. These include the “Blockify Your World” feature which boasts four different AR filters, one of which includes a 3D body tracking system that morphs users into characters from the movie, such as zombies and skeletons. This feature will be highlighted at a significant event planned at Roosevelt Field Mall in New York.
Read More