MLB Clubhouse Comes to HappyKids as Platform Signs Its First Major League Deal – YSBR

Key Takeaways HappyKids, Future Today’s free ad-supported kids streaming platform, will carry MLB Clubhouse programming in what the company calls its first deal with a major sports league. Major League Baseball reports a 23% year-over-year increase in viewers ages 2 to 11 across national broadcasts, the audience this distribution deal targets. Future Today says 85% of HappyKids viewing happens as family co-viewing, and the platform generates more than 800 million monthly impressions. HappyKids says it plans to pursue additional partnerships with other major sports leagues in the months ahead. HappyKids, the ad-supported streaming platform for kids and families operated by Future Today, has partnered with Major League Baseball to distribute MLB Clubhouse, the league’s youth-focused digital content platform. The companies announced the deal on September 15, 2026, and described it as HappyKids’ first partnership with a major sports league. Financial terms were not disclosed. What MLB Clubhouse Brings to HappyKids According to the announcement, HappyKids will feature a curated slate of MLB Clubhouse programming: original animated series, behind-the-scenes player features, game highlights, and creative and educational content built to introduce baseball and softball to young viewers. The content lives at happykids.tv and across HappyKids apps on Roku, Fire TV, Samsung
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