This Side Hustle Spotlight Q&A features Katy Allen, 38, of Nashville, Tennessee. Allen is the founder and CEO of Artful Agenda, which pairs “the best of paper planning with digital convenience,” providing a customizable experience across devices. Responses have been edited for length and clarity. Image Credit: Courtesy of Artful Agenda. Katy Allen. Want to read more stories like this? Subscribe to Money Makers, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here. What was your day job or primary occupation when you started your side hustle? I was in direct sales with Usborne Books and More (now PaperPie) and led a sales team of over 2,000 consultants. When did you start your side hustle, and where did you find the inspiration for it? I started working on Artful Agenda in 2017. I came up with the idea for it when talking to a close friend at my daughter’s baby shower in 2016. I always loved paper planners, but I needed something digital that synced with Google Calendar. I couldn’t find anything that did that while also focusing on being aesthetically pleasing and fun to use. Related: This Former Firefighter’s ‘Hidden’ Side Hustle Turned
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