Moviegoing Is The Top Post-Pandemic Activity Snapchatters Are Excited About

This week in social media news, Snapchat research highlights users’ excitement about returning to the movies, TikTok launches a creative hub to help guide business accounts, Twitter’s latest study reveals users’ financial optimism about the year and Facebook may soon launch campaign budget optimization across multiple platforms, not just ad sets.  Snapchatters Plan Their Return To The Movie Theaters As movie theaters start to reopen, the top activity Snapchatters are most excited about doing post-pandemic is going to the movies, shows the platform’s latest research. Another 81 percent say they’ll watch movies in theaters as much or more often than before the pandemic. Why it matters: Snapchatters are 1.7 times more likely to see a movie on premiere weekend compared to non-Snapchatters, giving studio advertisers an opportunity to boost opening box office sales by running native Snapchat ads like AR Lenses, Story Ads and Filters leading up film releases. Snapchat’s findings come as large movie chains including AMC and Regal Cinemas have reopened some of their locations nationwide in recent weeks. The details: Nearly all of Snapchatters (96 percent) say they heard about a film they watched in theaters from an ad, usually weeks before they ended up seeing it.…
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