MrBeast’s plan to reach a new generation of fans – Business Insider

MrBeast is branching out into animation after expanding into toys in 2024. Kevin Mazur/Getty Images for YouTube MrBeast is expanding his arsenal with a new animated series based on his top-selling toys. The YouTube megastar’s animation ambitions could bring in a legion of younger fans. Here’s how MrBeast is using animation and action figures to expand his reach. MrBeast has been in the lab cooking up an animated show that he hopes will hook the next generation on his videos. The world’s biggest YouTuber announced a new anime-style series coming in October called “MrBeast Lab: The Descent,” based on a wildly popular toy line he launched last summer. MrBeast and his team partnered with Australia-based Moose Toys for both the animated show and his “MrBeast Lab” toys. Those action figures debuted last July and became the best-selling new toy property in 2024 across 12 leading global markets tracked by retail sales data provider Circana, the company confirmed to Business Insider. “MrBeast Lab: The Descent” will debut in October. Moose Toys Still, industry insiders told BI they thought viewership for MrBeast’s animated show would skew younger than his Gen Z-heavy following. “He’s filling a white space for his audience,” said Amanda
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